Selective · Curated · Application-Only
You've mastered execution. Now build the clarity, communication, and influence that make you a trusted partner in product direction.
Opens once per quarter · Seats are limited
Your craft is solid. Your execution is reliable.
People trust you to deliver — but not always to direct.
Because mid-career UX designers don't get stuck for lack of talent.
They get stuck because they've never had a space to practice:
Framing ambiguity into clarity
Communicating in business terms, not design terms
Leading alignment without authority
Handling vague feedback from senior stakeholders
Making their thinking visible in strategic conversations
The Guild exists to train the skills your job expects but never teaches.
The Guild is a practice ground for mid–senior UX designers who want to lead, not just execute.
Every month, you'll sharpen one strategic muscle through real-world scenarios — not lectures, not theory.
Is NOT
A portfolio club
A UI playground
A community full of noise, junior questions, or "what font is this?" threads
More content to consume
Is
A curated cohort of designers who think like you
A monthly cadence of scenario-based prompts
A place to articulate your reasoning, influence direction, and build presence
Guided practice in the skills that move you from contributor → trusted partner
Take a look at some of the ways I do work and if you're down, so am I!
WEEK 1
Prompt Drop
A real-world scenario that sharpens one leadership muscle (Clarity, Influence, or Growth).
WEEKS 1-2
Your Response
You apply your thinking, post your take, and practice strategic articulation.
WEEK 3
Peer Feedback
Get feedback from designers operating at your level — not pixel critique, but reasoning critique.
WEEK 4
Reflection & Digest
See patterns, gain language, and capture wins that make your influence visible.
Get a sample prompt
Clarity
Turn ambiguity into direction.
Problem framing, assumptions, opportunities, prioritization, decision-making.
You'll practice:
Reframing chaos into focus
Asking the questions that cut through noise
Making direction obvious to your team
Influence
Move decisions through reasoning, not rank.
Stakeholder communication, alignment, storytelling, authority without authority.
You'll practice:
Explaining design in business terms
Leading difficult conversations
Handling vague feedback
Guiding direction with confidence
Growth
Recognize and scale your impact.
Reflection, visibility, influence audits, mentorship.
You'll practice:
Making your thinking visible
Documenting influence in a way leadership understands
Raising standards and elevating others
This is you if:
You're great at execution but want to be trusted for direction
You want to be involved earlier in strategy conversations
You want to speak with confidence to PMs, engineers, and leadership
You know you have strong instincts — you just need practice articulating them
You don't want another course — you want consistent, strategic reps
Who it's NOT for:
Beginners
Designers looking for visual/UI critique
Anyone who wants passive learning without doing the work
Designers looking for a portfolio review
Designers who want to discuss trends
From being trusted to execute → to being trusted to guide direction.
Choose the pace
that fits your growth.
Quarterly
€90
New members testing the waters
Includes:
Pro access to substack
Full Guild access
3 monthly prompts
Peer feedback
Monthly digests
Apply Now
REcommended
Bi-Annual
€150
€180 · SAVE €30
Designers committed to leveling up
Includes:
Everything in Quarterly
6 monthly prompts
Bonus artifact
Apply Now
Annual
€250
€360 · SAVE €110
Building long-term influence
Includes:
Everything in Bi-Annual
12 monthly prompts
3 Bonus Artifacts
Apply Now
