Product Strategy & Vision Definition

Give your teams one direction they can actually rally behind.

When every team is pulling toward a different goal, the roadmap shifts every quarter, and nobody can agree on the north star, you don’t need another offsite. You need a defensible product direction your teams own, and the artifacts to take it to the board.

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Process built at Booking.com scale · Fine-tuned across 25+ departments in a Fortune 100 environment

“The Product Vision is already having a strong positive impact on the whole company. It is directly shaping one of our 6 company priorities next year.”

“The Product Vision is already having a strong positive impact on the whole company. It is directly shaping one of our 6 company priorities next year.”

David A.

David A.

VP of Product, Booking.com

“The Product Vision is already having a strong positive impact on the whole company. It is directly shaping one of our 6 company priorities next year.”

David A.

VP of Product, Booking.com

This is for you if

Your roadmap shifts every quarter because teams don’t share the same goal

You know you need a north star, and nobody can agree on what it is

Every new idea sparks another debate instead of a decision

Your teams sit on the sidelines instead of owning the direction

You’ve got a new business unit, or a big bet, that needs a defensible direction fast

What you’ll have on the other side

One shared north star

A concise, defensible product direction, co-created by your cross-functional team, so it’s theirs.

A team that can do it again

Whatever shape the work takes, your people come out of it stronger than they went in.

Boardroom-ready artifacts

Polished visuals, scenarios, and decks that go straight into board meetings, business cases, and company-wide comms.

Alignment you didn’t have to force

Because everyone co-created it, buy-in isn’t a separate campaign you run afterwards.

Direction your teams can build against

Prioritised “Customer Must Be Able To” statements that turn a vision into something teams can actually make decisions with.

Your team leads it. Or I do. Either way, they own it.

01

Your leads run it, I provide the oversight.

If you’ve got capable design and product leads, they lead. I bring the structure, the rigor, and the senior oversight that keeps it honest, pressure-testing the thinking, fine-tuning the output, and making sure it holds up in a boardroom. Your team builds the muscle to do it as needed, without me.

02

I facilitate directly.

If the senior talent isn’t in place yet, or your leads are stretched, I step in and run it. Same rigor, same outcome, with your team co-creating throughout so the vision is theirs, not mine.

“Miranda has trained our team to now lead while providing necessary oversight in fine tuning the work.” — Ashwyn S., Senior Product Director

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Shaped around what your situation actually needs

Every org is at a different starting point, so I don’t sell a fixed package. Here’s the work it can involve, and we’ll scope the right shape on a call.

Insight consolidation

Pull the research and evidence you already have into something the whole team can start from, so the work begins from real data.

Vision definition workshops

Structured sessions to build shared understanding, define the “what” of your vision, and co-design how it comes to life. Everyone co-creates, which is what makes the buy-in stick.

Prioritisation & focus

Turn the vision into prioritised statements that give teams a real basis for saying no and going full steam ahead.

Concept sketching & vetting

Align on direction with low-fi concepts before you spend on production.

Scenario mapping & vision artifacts

Customer journeys and hi-fi assets that make the future tangible, for the board, for your teams, for the whole company.

Oversight & coaching

Whether your leads run it or I do, the rigor and senior pressure-testing that keeps the output defensible.

Time-boxed and focused. We’ll agree the scope, the sessions, and the timeline together, based on your capacity and what’s actually at stake.

Ambitious, and grounded in what you can actually build.

“Often these kinds of exercises lead to Star Trek transporters that are great for a demo but hard to imagine how they would ever happen from an engineering perspective. I could understand how what was presented could emerge. In short, it was a terrific balance of ambition and change and reality grounding. That’s super hard to achieve.”

“Often these kinds of exercises lead to Star Trek transporters that are great for a demo but hard to imagine how they would ever happen from an engineering perspective. I could understand how what was presented could emerge. In short, it was a terrific balance of ambition and change and reality grounding. That’s super hard to achieve.”

Daniel M. — SVP, Fintech

Proven in complex orgs

Fine-tuned with hundreds of practitioners across 25+ departments in a Fortune 100 environment.

Buy-in from day one

Nothing builds ownership like having helped make it.

Candid and collaborative

I steer the process. Your team owns the vision.

Focused and low-risk

Time-boxed, structured, and designed to build alignment fast.

Strategy from someone who’s actually set it, inside a company.

I'm Miranda, a Principal Product Designer with 13 years in product design, 8 of them at Booking.com, working where design meets the actual business: multi-year vision, exec alignment, and the rooms where investment gets decided.

That's meant building a company-wide prioritisation framework that VPs used to pitch investment and that fed annual planning across 20+ departments. Vision work that influenced the structure of an entire new business unit. Presenting directly to the CEO, and helping secure multi-million in board-backed investment.

I've done this inside a company, at scale, with all the politics, constraints, and engineering reality that come with it. That's what I bring to your team.

“Miranda is hands down the best creative leader I’ve collaborated with. Her impact in shaping and operationalising strategic priorities across the business is outstanding.”

“Miranda is hands down the best creative leader I’ve collaborated with. Her impact in shaping and operationalising strategic priorities across the business is outstanding.”

Danielle P. — Senior Director of Product

Let’s talk about it. 30 minutes, no pressure.

Rather than a long form and a back-and-forth email thread, just grab 30 minutes on my calendar. Tell me what’s going on, and I’ll tell you straight whether I can help, what shape it might take, and what it’d cost. If I’m not the right fit, I’ll say so.

Book an intro call

What leaders have to say

The Product Vision is already having a strong positive impact on the whole company. It is directly shaping one of our 6 company priorities next year.

Miranda was a driving force behind our Product Vision - doing a ton of the work to assemble all the existing work, supplement it with our latest thinking, bring it together into a coherent narrative and, communicate it to a wide range of stakeholders. It is a common language that gives teams a clear direction.

David A.

VP of Product, Accomodations

The Product Vision is already having a strong positive impact on the whole company. It is directly shaping one of our 6 company priorities next year.

Miranda was a driving force behind our Product Vision - doing a ton of the work to assemble all the existing work, supplement it with our latest thinking, bring it together into a coherent narrative and, communicate it to a wide range of stakeholders. It is a common language that gives teams a clear direction.

David A.

VP of Product, Accomodations

Miranda has trained our team to now lead while providing necessary oversight in fine tuning the work.

Miranda built a solid expertise of our product to help us build across different aspects of the customer journey. The work checks off many boxes, including vision building, cross team collaboration and helping build customer centric thinking.

Ashwyn S.

Senior Product Director

Miranda has trained our team to now lead while providing necessary oversight in fine tuning the work.

Miranda built a solid expertise of our product to help us build across different aspects of the customer journey. The work checks off many boxes, including vision building, cross team collaboration and helping build customer centric thinking.

Ashwyn S.

Senior Product Director

What I saw was intelligent, critically chosen, practical, meaningful changes to our most central and critical product.

Often these kind of exercises lead to Star Trek transporters that are great for a demo but hard to imagine how they would ever happen from an engineering perspective. I could understand how what was presented could emerge. In short, it was a terrific balance of ambition and change and reality grounding. That's super hard to achieve.

Daniel M.

SVP, Fintech

What I saw was intelligent, critically chosen, practical, meaningful changes to our most central and critical product.

Often these kind of exercises lead to Star Trek transporters that are great for a demo but hard to imagine how they would ever happen from an engineering perspective. I could understand how what was presented could emerge. In short, it was a terrific balance of ambition and change and reality grounding. That's super hard to achieve.

Daniel M.

SVP, Fintech

Miranda is hands down the best creative leader I’ve collaborated with. Her impact in shaping and operationalising strategic priorities across the business is outstanding.

She played a key role in creating processes that enabled long-term, strategic product decisions, deeply influencing our product priorities. Her ability to influence and align teams helped ensure that every department was moving towards the same strategic objectives.

Danielle P.

Senior Director of Product

Miranda is hands down the best creative leader I’ve collaborated with. Her impact in shaping and operationalising strategic priorities across the business is outstanding.

She played a key role in creating processes that enabled long-term, strategic product decisions, deeply influencing our product priorities. Her ability to influence and align teams helped ensure that every department was moving towards the same strategic objectives.

Danielle P.

Senior Director of Product

The Product Vision is already having a strong positive impact on the whole company. It is directly shaping one of our 6 company priorities next year.

Miranda was a driving force behind our Product Vision - doing a ton of the work to assemble all the existing work, supplement it with our latest thinking, bring it together into a coherent narrative and, communicate it to a wide range of stakeholders. It is a common language that gives teams a clear direction.

David A.

VP of Product, Accomodations

Miranda has trained our team to now lead while providing necessary oversight in fine tuning the work.

Miranda built a solid expertise of our product to help us build across different aspects of the customer journey. The work checks off many boxes, including vision building, cross team collaboration and helping build customer centric thinking.

Ashwyn S.

Senior Product Director

What I saw was intelligent, critically chosen, practical, meaningful changes to our most central and critical product.

Often these kind of exercises lead to Star Trek transporters that are great for a demo but hard to imagine how they would ever happen from an engineering perspective. I could understand how what was presented could emerge. In short, it was a terrific balance of ambition and change and reality grounding. That's super hard to achieve.

Daniel M.

SVP, Fintech

Miranda is hands down the best creative leader I’ve collaborated with. Her impact in shaping and operationalising strategic priorities across the business is outstanding.

She played a key role in creating processes that enabled long-term, strategic product decisions, deeply influencing our product priorities. Her ability to influence and align teams helped ensure that every department was moving towards the same strategic objectives.

Danielle P.

Senior Director of Product

Stop debating the direction. Define it.

A defensible product direction, boardroom-ready artifacts, and teams that actually own where they’re going. Let’s talk about what that looks like for you.

First call is on me