For design & product leaders
Get the most out of the design team you already have.
A design team that thinks strategically is one of the strongest things a product org has going for it, but most companies barely scratch the surface of what design could be contributing. I help design teams move from execution to real business impact and strategic influence.
Trusted by VPs, Directors, and C-suite execs
What changes when design starts pulling its weight strategically
01 · Ownership
Designers who take the wheel
Less spelling out every requirement, fewer rounds of revisions. Your team starts framing problems and bringing solutions you didn’t have to dictate.
02 · Impact
Value the whole org can see
Design’s contribution stops being something only one person can vaguely explain. The team learns to show its own impact, in language leadership understands.
03 · Influence
Design that shapes decisions, not decorates them
Design stops arriving after the call’s been made. It starts shaping the roadmap early, where it changes outcomes and saves the rework.
Trusted by the leaders who’ve sat across from me
I’m Miranda, a Principal Product Designer at Booking.com, one of the largest travel companies in the world. I’ve spent 13 years in product working where design meets the actual business: multi-year vision, high-stakes tradeoffs, and the executive alignment that decides where a company spends its money.
Executive experience. I’ve reported directly to the CBO, aligned top leaders across the org, and delivered results to C-suite execs that shaped multi-million dollar investment plans.
Flexibility, not rigor. I learned by doing and by coaching designers from every corner of the globe, and I tailor my approach so it lands for anyone.
Proven track record. I’ve reached hundreds of designers across every timezone and trained teams across the US & EU. It works at scale, across cultures and company types.
I don’t parachute in with a transformation deck nobody opens again. I’ve sat in the seat and I bring that hands-on experience to your team.
Training and support for design teams of 2 or 200
Equip your designers with skills that are useful on day one, without pulling them off their work for weeks. Pick the format that fits.
Keynote presentations
A 60–90 minute talk that gives your designers new business and strategic thinking, built to land and stick. Inspiring, specific, and tuned to where your team actually is.
Custom hands-on workshop
Designers build the skills by doing, in sessions designed around your leadership’s strategic goals. Real scenarios, real feedback, skills they take straight back to the work.
Retainer advisory
Ongoing senior strategic design partnership, on call, shaping how design shows up, coaching the team, and raising the bar over time, without hiring a full-time design exec.
Product strategy definition
I also help teams define their product vision
Sometimes the gap isn’t the team’s skills, it’s that no one’s set a clear, long-term direction for them to rally behind. That’s its own kind of work: an intensive that takes a team from scattered priorities to one clear, defensible direction, with the vision artifacts and alignment to back it.
Explore product vision definition
FAQs
How much of my team’s time does this take?
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Keynotes are 60–90 minutes. Workshops are built to fit around real work, not pull people off it for weeks. Everything is designed to be useful on day one, not theory they walk away not knowing how to use.
Can you tailor it to our org and stage?
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That’s the whole point. I learn where your team actually struggles and what leadership is trying to achieve, then build around that. A Series A team and a 200-person org need different things. No copy-paste here.
How do we measure whether it worked?
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We agree up front on what “better” looks like for you: designers taking more ownership, sharper critiques, design getting pulled in earlier, or clearer impact stories going up to leadership. You’ll see the change in how your team shows up.
Do you work with teams that don’t have a design leader yet?
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Often. Founders and product leaders building a design function without a senior design exec in the room are some of the people I help most. I can be the senior strategic judgment in the room until you’re ready to hire it.
What sizes of team do you work with?
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Anywhere from 2 to 200. The format flexes: a small team might want a workshop and ongoing advisory; a larger org might want a keynote plus bespoke training across groups.
How do billing and engagement terms work?
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It depends on the format and scope. The simplest next step is a short call were we’ll work out what actually fits, and I’ll send you something clear to decide on.
Get more from design than your org thought it could.
You don’t need to overhaul everything or hire a design exec to see it. You need design operating where decisions actually get made. That’s the work.